Work Experience
B2B Marketing Leadership and Strategy Focused on High-Growth, High-Tech Solutions.
Mar 2024 - Present
Director of Marketing & Communications
LPI / LiquidPixels Inc.
Boston, MA
I led the development and execution of comprehensive marketing strategies that significantly elevated brand visibility, resulting in a 35% increase in brand awareness and a 20% boost in customer acquisition within the first quarter. My efforts also included spearheading a rebranding and repositioning initiative to better resonate with our target audience, ultimately enhancing the brand’s appeal and market positioning.
Beyond strategy, I was committed to building a strong and capable team. I mentored and developed junior marketing staff, fostering a culture of continuous learning and professional growth.
Nov 2023 - May 2024
Consultant
Various Confidential Renewable Energy Ventures
Boston, MA
I consulted with renewable energy ventures in support of their expansion into the North American market. Leveraging my expertise in Go-To-Market (GTM) strategies, I conducted a thorough analysis of the competitive landscape, identified unique opportunities and risks, and crafted tailored market-entry plans that positioned the clients for success. The clients exceeded their first- year pipeline and booking goals as a result.
Dec 2020 - Aug 2023
Head of Marketing
WindESCo Inc.
Boston, MA
I spearheaded the successful transformation of a green-tech startup, transitioning it from a professional services company to a crucial SaaS solution for utility-scale energy producers. Key accomplishments during my tenure include a comprehensive revamp of messaging and brand strategy, the expansion of the sales pipeline through innovative Account-Based Marketing (ABM) programs, and the enhancement of Net Revenue Retention through strategic product and customer marketing initiatives. Additionally, I played a pivotal role in a groundbreaking product launch that significantly increased the company's valuation and secured a strategic investment from a Global 100 company.
2018 - 2020
Sr. Marketing Manager
Real Capital Markets /
LightBox Inc.
Carlsbad, CA
After the acquisition of EDR by a joint venture comprising private equity and venture capital investors, LightBox Inc., a newly formed entity, added RCM to its portfolio of commercial real estate intelligence businesses. I transitioned to oversee marketing for the new brand, contributing to a seamless integration into the LightBox portfolio. In this capacity, I effectively stimulated demand, devised communication programs spanning multiple channels and segments, and orchestrated product marketing strategy.
2012 - 2018
Sr. Marketing Manager
Environmental Data Resources (EDR) / LightBox Inc.
Shelton, CT
For over seven years, I directed the marketing efforts for the largest segment of EDR's business, responsible for 90% of its annual revenue. Throughout this period, the business underwent substantial growth and experienced multiple transitions, notably transitioning from a transaction-based data vendor to a SaaS workflow solution. The pinnacle of this role was marked by the sale of EDR and newly acquired brands from owner DMGi to a joint venture composed of private equity and venture capital partners. This transaction resulted in the formation of a new entity, LightBox Inc.
2010- 2012
Product Marketing & Community Manager
Environmental Data Resources, Inc.
Shelton, CT
In this capacity, I established and oversaw an e-learning product and pioneered the commercial real estate industry's first professional networking community. The success of both the training platform and the social network significantly elevated customer retention rates and played a crucial role in the company's expansion into various vertical markets, encompassing financial institutions, insurance companies, and brokers.
2005- 2009
Analyst/ Sr. Analyst
Environmental Data Resources, Inc.
Shelton, CT
I conducted extensive primary and secondary research across diverse segments of the commercial real estate industry, producing content such as industry newsletters, blogs, white papers, presentations, and more. In this capacity, I actively contributed to industry standard-setting organizations in collaboration with the EPA and major financial institutions. These efforts established me as a sought-after subject matter expert and speaker in the field.
Education
2001 - 2005
Fairfield University
Bachelors of Arts in International Studies
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Minors in Asian Studies, International Business and Art History
Fairfield, CT
During my time at Fairfield University, I developed a strong foundation in international business practices, visual arts and writing. I spent a semester abroad in Beijing, China in 2004. Following graduation, I returned to China to conduct a research project funded by the Freeman Asia Foundation to document Chinese and Manchurian women's experiences during WWII.
Professional skillset
Over the course of my career in marketing management and leadership, I have cultivated a comprehensive professional skill set.
Brand Management
Demand Generation
Marketing Strategy
Digital Marketing
Product Marketing
Team & Infrastructure Development
Technology Proficiency
I have extensive experience with many marketing automation platforms, CRMs, project management tools, analytics programs and more.
Hubspot
G Suite, Analytics and Ads
Salesforce
Adobe CS
Marketo
ZoomInfo
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